Customer lifetime value (CLV) is the discounted sum of future cash flows due to a
relationship with a single customer and customer equity (CE) is the sum of CLVs from all …

Marketing managers allocate extraordinary amounts of budgets for supporting their
organization's marketing plans. Choosing the right measure for allocation of promotional …

Developing effective social media marketing (SMM) strategies to engage customers is a
challenge for business leaders. The purpose of this multiple case study was to explore the …

Small businesses have an integral role in the US economy and represent 99.7% of all
employers in the United States; however, approximately 50% of small business start-ups fail …

Relationship marketing considers customers as the main asset of organizations and the
source of their profitability. Allocation of marketing budgets to these valuable assets is …

Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial
Services in Emerging Markets Page 1 FACULTY OF EDUCATION AND BUSINESS STUDIES …

Purpose: The purpose of this article is to assess the switching costs impact on the customer
retention in the Lebanese telecommunication industry. Design/methodology/approach …

Abstract n order to explore the application of calculus function and value chain analysis
method in the quantification of financial flexibility management indicators. Firstly, by combing …

Downsizing campaigns and employee layoffs can result in poor customer service leading to
service revenue losses. Understanding lost service revenue predictors is critical for leaders …

This dissertation delves into the pressing challenge faced by local newspapers in the digital
era: the urgent need to reinvent their business models to survive in a rapidly changing news …