[PDF][PDF] Factors influencing purchase of FMCG by rural consumers in South India: an empirical study
With more than six hundred thousand villages and more than 70% of the population, rural
India has become a massive consumer goods market. FMCG has emerged as a major …
India has become a massive consumer goods market. FMCG has emerged as a major …
The economic and social importance of unorganized retailers in rural India
This study investigates the significance of rural unorganized retailers to the Indian rural
society, providing specific attention to the social and economic roles performed by …
society, providing specific attention to the social and economic roles performed by …
Understanding rural buying behaviour: A study with special reference to FMCG products
Rural India has become a massive consumer goods market with more than six hundred
thousand villages and more than 70% of the population living in villages. In these rural …
thousand villages and more than 70% of the population living in villages. In these rural …
Executives social representation of rurality and product adaptation: A case of rural markets in India
Purpose–The purpose of this paper is to demonstrate the rationale and method for studying
product adaptation in rural markets. Design/methodology/approach–The paper takes the …
product adaptation in rural markets. Design/methodology/approach–The paper takes the …
[PDF][PDF] Consumer behaviour for durable goods: A case study of rural Punjab
MS Kaur, MA Chadha - Journal of International Academic …, 2014 - researchgate.net
India has one of the world's fastest growing consumer durables market worth an estimated
Rs. 30,000 crore. India is the world's 12th largest consumer market. By 2025, it is projected …
Rs. 30,000 crore. India is the world's 12th largest consumer market. By 2025, it is projected …
[PDF][PDF] Improving FMCG distribution in peripheral areas of emerging smart cities: The Case of Gurgaon (Gurugram), India
This research paper aims at identifying and describing the improvements in the distribution
models followed by FMCG Companies in peripheral areas of Indian smart cities. These …
models followed by FMCG Companies in peripheral areas of Indian smart cities. These …
The role of independent retailers in sustaining rural society: a study in rural India
Retailing is the largest non-farm occupation in rural India. Unorganised retailers provide
support for rural socioeconomic life by disseminating information, ensuring availability of …
support for rural socioeconomic life by disseminating information, ensuring availability of …
Socio-economic profile of shopkeepers in embedded markets: Social and cultural perspectives from a hundred years of Bengali literary works
Retailing, in the context of developing economies, has been claimed to be a social practice.
A review of fictional literature from the ethno-linguistic region of Bengal may enhance our …
A review of fictional literature from the ethno-linguistic region of Bengal may enhance our …
[PDF][PDF] A pilot study on consumer behaviour in respect to FMCG products in reference to Lucknow city
S Srivastava - International journal of research in engineering, it and …, 2022 - indusedu.org
All marketing starts with the consumer. So consumer is a very important person to a
marketer. Consumer decides what to purchase, for whom to purchase, why to purchase …
marketer. Consumer decides what to purchase, for whom to purchase, why to purchase …
Developing a conceptual model of small independent retailers in developing economies: the roles of embeddedness and subsistence markets
A review of the four possible classes of retailers indicates the need to develop a conceptual
model of independent retailers in developing economies. While independents are declining …
model of independent retailers in developing economies. While independents are declining …