Perception and Awareness of Youth Toward the Social Advertising Campaigns Being Run by Private Brands

R Sarmah, A Khatun, A Singh - International Journal of Asian …, 2023 - igi-global.com
Advertising is a nicely designed and encapsulated communication about any product or
service that gives a brief picture and an attractive and appealing message intending to …

Effectiveness of social advertisement campaigns for societal improvement

R Sarmah, A Singh - International Journal of Social Ecology and …, 2022 - igi-global.com
This paper is an attempt to measure the Effectiveness of Social Advertisement Campaigns
for Societal Improvement. The Government of India is currently running number of Social …