Through a systematic review of the literature, this article summarizes and evaluates
evidence for the effectiveness of mass media interventions for child survival. To be included …

Promosi kesehatan merupakan upaya yang sering dimasukkan sebagai kegiatan
“keranjang sampah” sekaligus juga upaya yang sering menjadi tumpuan harapan …

Arvind Singhal and Everett M. Rogers have developed this unique volume focused on the
history and development of entertainment-education. This approach to communication is the …

Entertainment-Education and Social Change introduces readers to entertainment-education
(EE) literature from multiple perspectives. This distinctive collection covers the history of …

Most past studies of entertainment‐education programs have not provided an adequate
theoretical explanation of the process through which community members enact system …

At the conclusion of the Millennium Development Goals (MDGs), the Sustainable
Development Goals (SDGs) provide an opportunity to ensure healthy lives, promote the …

An entertainment‐education radio soap opera introduced in Tanzania in 1993 was
evaluated by means of afield experimental design in which the radio program was broadcast …

We present a general theory about how campaigns can have effects and suggest that the
evaluation of communication campaigns must be driven by a theory of effects. The National …

Context. Television is often decried as a negative influence on the sexual attitudes and
behavior of America's adolescents. However, television occasionally includes messages …

The field of development communication is dominated by two conceptual models: diffusion
and participation. These models have distinct theoretical roots and differing emphases in …