This study aims to determine the effect of brand personality on brand loyalty with brand trust
as an intervening variable. The type of research used is descriptive quantitative research …

Timbulnya suatu persaingan dalam industri kuliner menjadikan setiap pelaku usaha perlu
menentukan strategi dalam menjalankan sebuah usaha agar terus menghasilkan …

Technological developments have had a great influence on competition in the industrial
world, especially the beauty industry. To win the competition, it is important for a company to …

As a tourist destination, Kisidan Eco Hill Retreat and Resto is full of natural concepts, and
local wisdom of ancient Balinese tourism and ecotourism on which tourism village products …

This research aims to investigate the influence of brand trust as a mediating factor between
brand image, product innovation, and consumer loyalty. The study encompasses an infinite …

Global health awareness trend has been increasing even before the pandemic. Companies
jump on this bandwagon by introducing a healthier product line or extension. Problems arise …

Non-implementation of branding strategies can hinder small and medium
enterprises'(SMEs) financial success and business performance. Owners of SMEs who …

Perkembangan teknologi membawa pengaruh yang besar pada persaingan di dunia
industri, terlebih industri kecantikan. Untuk memenangkan persaingan tersebut penting bagi …

Technological developments have had a great influence on competition in the industrial
world, especially in the beauty industry. To win the competition, it is important for a company …