Digital communication, the electronic transmission of information, reflects and influences
consumers' perceptions, attitudes, behaviors, and shopping journeys. Thus, data stemming …

The increased interest and extensive research in Sensory Marketing over the last few
decades has created a need to synthesize extant literature. This study offers potential for …

Purpose Consumer food behavior has received considerable attention from marketers,
researchers and regulators. With the rising obesity epidemic worldwide, the existing …

User interfaces are increasingly multimodal in nature. Their design is moving beyond just
primarily considering visuality-related aspects to considering the rich and complex effects of …

To prevail in the fierce competition of in-store experiences, some firms have focused on
providing pleasant ambient scents. However, equivocal results on scent effects make …

Store atmospheres are inherently multisensory and constitute an important driver of
consumer behaviour. The research suggests that background music (as one element of the …

The interest in healthy food has grown rapidly amongst both consumers and food
manufacturers in recent years. However, which foods should be considered healthy is …

Retailers are increasingly aware of the importance of store atmosphere on consumers'
emotions. The results of four experimental studies demonstrate that the sensory cues by …

Purpose The purpose of this paper is to show how sonic logos, despite their brief exposure
time, resonate with consumers' emotions and attitudes in a manner that until now has been …

Purpose Sports advertisements such as the Super Bowl showcase products and brands that
have invested increasingly large sums financially to gain viewers' attention. However, how …