Postulating consumer involvement as crucial to online group buying, this study deploys
consumer perceived value, perceived trust, and susceptibility to interpersonal influence to …

The success of consumer-to-business (C2B) group-buying websites (GBWs) relies heavily
on consumers' relationships with the GBWs, a topic not yet adequately investigated in the …

Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

The central intent of this qualitative inquiry is to investigate the benefits, drawbacks, and
performance measures of hotel room inventory distribution via flash sales websites. Key …

Purpose–The purposes of this study are: to investigate the relationship of personal
background to online group buying's satisfaction and to establish the relationship between …

Purpose A novel phenomenon in product and service promotions, social coupons facilitate
group buying at lower prices, bringing key benefits to customers, merchants and coupon …

The aim of this research is to investigate the determinants of consumers' attitude towards
online group buying (OGB). Furthermore, this study compares male and female shoppers …

The purpose of this study is to examine the determinants of customers' intention to engage in
online group buying, which involves electronic word of mouth, information searching, trust in …

In this descriptive study the aim was to explore the perspectives about e-HRM, their
perspectives for choosing the applications for the system, their observed organizational …

The consumption stickiness relationship established by community group buying is a typical
complex social network. The network structure, member size, interaction frequency and …