Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers

A Tresa Sebastian, B Lal, J Anupama… - Cogent Business & …, 2021 - Taylor & Francis
Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …

Blockchain-enabled deep recurrent neural network model for clickbait detection

A Razaque, B Alotaibi, M Alotaibi, F Amsaad… - IEEE …, 2021 - ieeexplore.ieee.org
When people use social networks, they often fall prey to a clickbait scam. The scammer
attempts to create a striking headline that attracts the majority of users and attaches a link …

An Empirical Study on Training and Development Programs Impact on Employees' Performance

V Lakshmi, C Hymavathi - Journal of Positive School Psychology, 2022 - journalppw.com
The attentive training and development practices cultivate a positive attitude towards the
organization by nurturing employee behavior and ultimately contribute to organization's …

The Factors that Affecting Employee Performance in Indian Hospitality Industry

P Bhaswani, C Hymavathi - Journal of Positive School Psychology, 2022 - journalppw.com
The hospitality sector is a highly labour-intensive field. A highly efficient workforce is needed
to ensure the success of any company in this field. However, this is one of those fields that …

[图书][B] Marketing in 2021

S Sruthi, B Raghav, V MURUGAN - books.google.com
Advertising is a marketing activity fundamental that what provides the product/service
information related was widelydistributed to buyers and persuaded them towards a …

Impact Of Source Credibility Dimensions On Consumers Purchase Intention: An Empirical Study On Textile Industry

MSK Reddy, MGT Lakshmi - The journal of contemporary issues in …, 2021 - cibgp.com
The textile and equipment industry of the country India accounts almost about 4% of the
global textile market. This sector is one of the expanding and most crucial sectors of the …

[PDF][PDF] FACTORS DETERMINING PURCHASE INTENTION IN WELLNESS INDUSTRY

H Harisha - ijemr.in
Advertising is a marketing activity fundamental that what provides the product/service
information related was widely distributed to buyers and persuaded them towards a …

[引用][C] Farm Technology Adoption in Farming: An Application of Tam Model

AN Bhushan, MSK Reddy - PalArch's Journal of Archaeology of Egypt/Egyptology, 2020

[引用][C] An Effect of Advertising Appeal on Consumer Purchase Intention: An Exploratory Study

S Sudheer, MSK Reddy, C Tharun, P Rakesh, T Sunil - Review of International …, 2021