This study aims to examine the relationship between Marketing Mix, Brand Equity with Purchase Decisions, and Loyalty with Digital Wallets to reinforce the relationship between …
P Hasan, E Ekawati, M Tegar - REVENUE: Jurnal …, 2024 - ejournal.radenintan.ac.id
Excessive consumption can affect the financial stability of individuals as well as society in general. This study aims to examine the effect of perceived Ease of Use, income, and …
N Universari, IN Setiawan - Jurnal Manajemen Bisnis Dan …, 2023 - journal.uns.ac.id
Penelitian ini ditujukan untuk menilai dampak media sosial, gaya hidup, dan e-wallet pada perilaku konsumsi belanja online generasi Z di Kota Semarang. Metode Kuantitatif …
J Emanuella - EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan …, 2024 - jurnal.unived.ac.id
This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skincare purchases …
WR Fritiwi, D Hariyanto, H Safitri - EKOMBIS REVIEW: Jurnal …, 2024 - jurnal.unived.ac.id
The purpose of this study was to determine the effect of e-wallet usage, financial literacy and lifestyle on financial management of Female Civil Servants in Mempawah Regency. The …
EN Khasanah - Journal of Trends Economics and Accounting …, 2024 - journal.fkpt.org
One of the uses of technology in the field of financial services in this era is the emergence of financial technology in the form of digital wallets (e-wallets). The use of this digital wallet is …
The purpose of this study was to examine the effect of effort expectancy, behaviour, price value, and trust towards e-wallet's usage continuance intention. The data used in this …
J Emanuella, R Pardede - Eduvest: Journal Of Universal …, 2023 - pdfs.semanticscholar.org
This research aims to examine the effect of promotion, web quality, and ease of electronic payments (E-Wallets) moderated by positive emotions on impulse skin care purchases …