[HTML][HTML] Artificial Intelligence in Retail Marketing: Research Agenda Based on Bibliometric Reflection and Content Analysis (2000–2023)
Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling
significant progress in customer engagement, personalization, and operational efficiency …
significant progress in customer engagement, personalization, and operational efficiency …
[HTML][HTML] Artificial intelligence adoption in a professional service industry: A multiple case study
This study explores the factors influencing AI adoption in professional service firms.
Grounded in the Technological-Organizational-Environmental (TOE) framework, we …
Grounded in the Technological-Organizational-Environmental (TOE) framework, we …
[HTML][HTML] AI as decision aid or delegated agent: The effects of trust dimensions on the adoption of AI digital agents
AI digital agents may act as decision-aid or as delegated agents. A decision-aid agent helps
a user make decisions, whereas a delegated agent makes decisions on behalf of the …
a user make decisions, whereas a delegated agent makes decisions on behalf of the …
[PDF][PDF] Deepening financial inclusion through digitization: A case study of microfinance in China
The aim of this study is to investigate the opportunities and challenges of achieving greater
financial inclusion (FI) through digitization from the perspective of microfinance operators …
financial inclusion (FI) through digitization from the perspective of microfinance operators …
Demystifying Intuitional and Rational Decision-Marking: Symmetrical and Asymmetrical Analysis
Effective decision-marking in the dynamic business environment is key to business
performance. The relationship between intuition and rationality in decision-making has long …
performance. The relationship between intuition and rationality in decision-making has long …
Adopting artificial intelligence in Kenyan academic libraries: analyzing through the technology-organization-environment framework
LJ Sang - Library Management, 2024 - emerald.com
Purpose The main aim of the paper was to determine the effect of Technology–Organization–
Environment (TOE) Framework on adoption of artificial intelligence (AI) in Kenyan academic …
Environment (TOE) Framework on adoption of artificial intelligence (AI) in Kenyan academic …
Post-pandemic Workplace Practices and Their Impact on the Work-Life Experiences of Global Virtual Teams: Insights from the Asia–Pacific Region
The progression of virtual work has been delineated by technological advancements and
global interconnectivity through three historical waves. With an accelerated pace and …
global interconnectivity through three historical waves. With an accelerated pace and …
Impacto de agentes conversacionales de la inteligencia artificial en las estrategias competitivas de las empresas de telecomunicaciones móviles de Lima …
KG Herrada Tineo, CS Antezana Quilla - 2024 - repositorioacademico.upc.edu.pe
Con el rápido avance de la tecnología y la creciente demanda de servicios móviles, las
empresas de telecomunicaciones se enfrentan a un entorno altamente competitivo; es por …
empresas de telecomunicaciones se enfrentan a un entorno altamente competitivo; es por …