[HTML][HTML] The indirect effect of online marketing capabilities on the international performance of e-commerce SMEs
International e-commerce is a strong global trend pushed by a tail wind of bolstering
economic policies, changing customer behaviors, and improved logistics and technologies …
economic policies, changing customer behaviors, and improved logistics and technologies …
The influence of dynamic and adaptive marketing capabilities on the performance of Portuguese SMEs in the B2B international market
C Reimann, F Carvalho, M Duarte - Sustainability, 2021 - mdpi.com
The present investigation aims study the sustainability of the business model of the
Portuguese SMEs operating in the B2B International market analyzing the influence of …
Portuguese SMEs operating in the B2B International market analyzing the influence of …
Digital marketing competencies as a factor in the success of e-commerce small businesses in international markets
WA Aziz - 2022 International Conference on Data Analytics for …, 2022 - ieeexplore.ieee.org
The growth of international e-commerce is a significant worldwide trend that is being
propelled by a tailwind created by the strengthening of economic policies, changing habits …
propelled by a tailwind created by the strengthening of economic policies, changing habits …
The influence of information and communication technology on trade in developing countries and partners
M Fahlevi, MA Asdullah, FA Raza… - Cogent Business & …, 2024 - Taylor & Francis
The widespread use of information and communication technologies (ICT) is evidenced by
various devices, systems, and applications that enable organizations and individuals to …
various devices, systems, and applications that enable organizations and individuals to …
[HTML][HTML] Adopción y utilización de aplicaciones de mercadeo digital en pymes exportadoras de Costa Rica: un análisis cualitativo
J Martínez-Villavicencio, A Pérez-Orozco, I Montoya - TEC empresarial, 2021 - scielo.sa.cr
La dinámica de los negocios ha cambiado en la última década; especialmente, las
estrategias de las organizaciones para relacionarse con sus clientes han variado a causa …
estrategias de las organizaciones para relacionarse con sus clientes han variado a causa …
Il ruolo della digitalizzazione nel processo di internazionalizzazione delle imprese
E Cassetta, L Meleo, M Pini - L'industria, 2016 - rivisteweb.it
The purpose of this paper is to empirically examine the influence of digitisation on the
internationalization process. Estimates based on a sample of Italian manufacturing firms …
internationalization process. Estimates based on a sample of Italian manufacturing firms …
El impacto de las capacidades de Internet en la gestión, la operativa internacional y la internacionalización de las pymes exportadoras. Ocho estudios de caso, Costa …
R Hernández Pereira - 2016 - repositorio.una.ac.cr
Aporta conocimiento en el campo del recurso tecnológico y de las capacidades
desarrolladas, concentrándose en las pyme exportadoras de Costa Rica, en tanto este país …
desarrolladas, concentrándose en las pyme exportadoras de Costa Rica, en tanto este país …
[HTML][HTML] Adoption and use of digital marketing applications among Costa Rican exporting SMEs: a qualitative análisis
J Martínez-Villavicencio, A Pérez-Orozco, I Montoya - Tec Empresarial, 2021 - scielo.sa.cr
La dinámica de los negocios ha cambiado en la última década; especialmente, las
estrategias de las organizaciones para relacionarse con sus clientes han variado a causa …
estrategias de las organizaciones para relacionarse con sus clientes han variado a causa …
Internet marketing and its impact on the development of handicraft export (case study: Isfahan Province)
S Gholami - Nowoczesne Systemy Zarządzania, 2023 - ceeol.com
The development of Internet technology has had a vast impact on business processes, so it
is a suitable platform for the activities of most companies. Today, exports are carried out …
is a suitable platform for the activities of most companies. Today, exports are carried out …