Physical inactivity is a plague for public health, especially in Western Countries. Among the
countermeasures, mobile applications promoting physical activity seem particularly …

In digital age, a large audience of players has emerged. This creates a game-related shift in
the cognitive and social aspects of the target audience of brands. Consumers are more …

This paper intends to give an insight on how to develop a customer loyalty-focused
gamification concept, that will trigger intrinsic motivation and hence strengthen customer …