Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …

The paper develops a conceptual framework to study the constructs of information
technology (IT)-supported value co-creation and co-destruction through shared processes of …

Service robots are taking over the frontline. They can possess three types of artificial
intelligence (AI): mechanical, thinking, and feeling AI. Although these intelligences …

Cognitive technologies and artificial intelligence dynamize the development of the modern
world in various spheres. Modern man is not always aware of how often he uses this type of …

Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …

Purpose Digital transformations are altering service models and care delivery methods in
healthcare. Artificial Intelligence (AI) represents the next wave of transformation in …

Abstract 'Hypernudge'describes a group of phenomena which occur at the intersection of
behavioural science and computer science, and law. The term been increasingly used in the …

Self-adjustment processes are crucial for ensuring service system viability in the light of
emerging adoption of digital technologies that shape value co-creation. This article offers a …

Disruptive technological change fosters the evolution of innovative, highly digital business
models. However, few details are known of how digital advancement is reflected in business …

Food choice is a multifaceted construct that is not solely guided by our internal incentives. In
fact, sensory scientist, consumer psychologists, and marketers have demonstrated that …