Purpose The purpose of this study is to examine the antecedents and consequences of halal
brand personality in the hospital industry by comparing Muslim and non-Muslim Islamic …

This study empirically investigates the interrelationships between brand coolness, brand
engagement, and brand equity of the luxury brand. A survey was conducted among a …

This study aims to investigate the interrelationship among Brand Experience, Brand
Tribalism, and Brand Advocacy in Thailand. Questionnaires were used as tools in collecting …

Purpose: The main motive behind the study is to find out the impact of training and
development on the satisfaction level as well as their performance on their respective jobs …

Muslim consumers are working harder to make sure that the brand they purchase is tracked
throughout the supply chain. Food businesses must uphold Shariah-compliant practises in …

In marketing management, there is a situation in which a group of customers advertise for a
brand based on common beliefs and prejudices in the virtual space. In line with the need to …

The study aims to investigate the interrelationship among customer value, brand tribalism,
and brand equity. The data were collected by online questionnaires from 400 BMW online …

Extrinsic cues displayed on the product packaging play an important role in the perception
formation of consumer before the actual consumption. The logo showing the compliance of …

The study aims to investigate the interrelationship among brand experience, brand tribalism,
and brand loyalty of Amway Business Owners (ABOs) in Khon Kaen, Chiang Mai, and …