Strategic communication is a term that has become quite popular in communication science
education in the second decade of the twenty-first century. Originally only used for a niche …

This study explores whether and how internal social media influences employee
engagement, a top priority for those working in public relations. Specifically, it proposes and …

This study examines how strategic leadership influences excellent internal public relations
by establishing the linkage between authentic leadership, symmetrical and transparent …

The aim of the study is to illuminate the internal reputation management process by
examining the impact of authentic leadership and transparent organizational communication …

The importance of social media engagement as an influential factor for cultivating quality
organization-public relationships has been increasingly recognized by strategic …

Purpose The improvement in the efficiency of public management leads to an increase in
the quality of services, boosting confidence in institutions and thus generating a multiplier …

Purpose–The purpose of this paper is to consider the threats and potential of Big Data for
strategic communication. It explains the concepts of datafication and Big Data and …

Purpose–The purpose of this paper is to examine the practices of positioning Chief
Executive Officers (CEOs) and other top executives in the public sphere and approaches to …

This study investigates how corporate character is shaped by organizational symmetrical
communication and its effects on the quality of employee-organization relationships. Results …

This study examined the ability of antecedents such as media diet and candidate traits to
impact political organization-public relationships (POPRs), in turn affecting views on party …