Purpose As a frequently observed business phenomenon, the use of product scarcity to
improve a product's market performance has received increasing attention from both …

Dark patterns are user interface design choices that benefit an online service by coercing,
steering, or deceiving users into making unintended and potentially harmful decisions. We …

Social comparison—the tendency to self-evaluate by comparing ourselves to others—is an
important source of competitive behavior. We propose a new model that distinguishes …

Consumers' preferences for rarity in the wildlife trade can potentially lead to unsustainable
exploitation of species in the wild, further increasing their desirability and price in the market …

Human decision-making shows systematic simplifications and deviations from the tenets of
rationality ('heuristics') that may lead to suboptimal decisional outcomes ('cognitive biases') …

The rapid advances of science and technology have provided a large part of the world with
all conceivable needs and comfort. However, this welfare comes with serious threats to the …

Abstract Non-fungible tokens (NFTs), unique digital assets on a blockchain that can
represent ownership of digital or physical items, are potentially ground-breaking in their …

In crowdfunding, rewards can make or break success. Yet reward design, choice, and
planning still occur based on availability rather than strategy. To address this challenge, this …

Importance Despite the availability of safe and effective vaccines, many people fail to get
vaccinated. Messages using behavioral science principles may increase vaccination rates …

Smart healthcare has become one of the most important issues for practitioners and
researchers. In this study, we investigated the effects of social popularity and time scarcity on …