[图书][B] Die strategische Manipulation der elektronischen Mundpropaganda: eine spieltheoretische Analyse
F Droste - 2013 - books.google.com
Die elektronische Mundpropaganda beeinflusst maßgeblich die Erwartungsbildung der
Konsumenten, sodass Firmen starke Anreize haben, die Informationskanäle strategisch zu …
Konsumenten, sodass Firmen starke Anreize haben, die Informationskanäle strategisch zu …
[PDF][PDF] Who Benefits from Misleading Advertising?
K Hattori, K Higashida - Kwansei Gakuin University …, 2012 - www-econ.kwansei.ac.jp
We develop a Hotelling model of horizontally and vertically differentiated brands with
misleading advertising competition. We investigate the question of who benefits or loses …
misleading advertising competition. We investigate the question of who benefits or loses …
Three essays on product differentiation and strategy
DT Knight Jr - 2014 - search.proquest.com
The first chapter considers a vertically differentiated products market, in which consumers
internalize the environmental harm caused by the products they consume. A brown …
internalize the environmental harm caused by the products they consume. A brown …
[PDF][PDF] Who Benefits from Misleading Advertising?
服部圭介， 東田啓作 - Discussion paper series, 2012 - kwansei.repo.nii.ac.jp
We develop a Hotelling model of horizontally and vertically differentiated brands with
misleading advertising competition. We investigate the question of who benefits or loses …
misleading advertising competition. We investigate the question of who benefits or loses …