In research practice, it is common to measure cognitive load after learning using self-report
scales. This approach can be considered risky because it is unclear on what basis learners …

In the fast-paced modern life, short video advertising has become the focus of digital
marketing due to its convenience and efficiency. However, with the intensification of …

Regarding the redundancy effect in multimedia learning environments, more consistency is
needed in the theoretical assumptions and investigation of this effect. Current research lacks …

Abstract Background and Aims The long‐standing aim of cognitive load theory (CLT) has
been to generate instructional design principles that show teachers how to instruct students …

Abstract Background The present Special Issue contains 9 papers exploring novel cognitive
load theory research questions. Aim To provide a discussion of the 9 articles in this Special …

Retailers are increasingly using digital signage to promote price discounts. Our research
explores a crucial question: Does displaying price discounts on digital screens, in addition to …

Eye-movement technology has been often used to examine reading processes, but research
has seldom examined the relationship between the reading process and comprehension …

Incidental learning is a type of informal learning occurring consciously with unintentional
acts. Within the scope of this study, informal learning on a digital learning platform was …

This study explores how receiving identical information from different sources affects
learning and cognitive load, focusing on two types of redundancy: modal redundancy, where …

Background: Academic writing aims to communicate and disseminate new knowledge and
discoveries effectively, necessitating a balance of brevity and thoroughness in the …