Individuals seek and value choice freedom, firms provide consumers ever‐increasing
opportunities to exercise it, citizens worry about protecting their right to choose freely, and …

Race is integral to the functioning and ideological underpinnings of marketplace actions yet
remains undertheorized in marketing. To understand and transform the insidious ways in …

Purpose This study aims to provide an understanding of how the participation of vulnerable
customers in the co-creation of health-care provision influences their individual well-being …

Marketing and policy researchers aiming to increase the societal impact of their scholarship
should engage directly with relevant stakeholders. For maximum societal effect, this …

Marketing scholars increasingly aim to research social and policy problems to create and
implement solutions with relevant stakeholders that drive societal impact. In 2022 …

Purpose When customers feel that they have no choice but to stay with their current provider
to obtain a service that they need, they feel captive. This study aims to investigate customer …

This paper brings a critical awareness to the interrelations between epistemic injustice and
knowledge hierarchies, through an insufficient attention to the Other as epistemically …

I was approached to write this book by a representative of SAGE shortly after I had given a
presentation at a conference of the European Sociological Association (ESA) on a …

Resilience, as an emerging construct within the contemporary field of consumer
vulnerability, has received limited empirical attention within the context of economic …

Service captivity occurs when consumers engage in services that significantly constrain their
choice, voice, and power—and yet, despite these restrictions, consumers are limited in their …