Play to Purchase: Exploring Gamification and Visual Design Impact on Impulse Buying in M-Commerce
RW Aprilia, L Alfansi - Formosa Journal of …, 2024 - journal.formosapublisher.org
The rapid growth of the e-commerce sector has intensified competition among platforms,
making the implementation of gamification strategies crucial for maintaining a dominant …
making the implementation of gamification strategies crucial for maintaining a dominant …
A Structural Equation Modelling Analysis of Gamification's Impact on Purchase Intention
S Varshney, NA Kulkarni, R Velasco - Journal of Business …, 2024 - bctjournal.com
Gamification has become a prevalent approach for appealing users and encouraging
desired behaviours in many fields, comprising marketing, education, banking, healthcare …
desired behaviours in many fields, comprising marketing, education, banking, healthcare …
PENGARUH GAMIFICATION TERHADAP ONLINE IMPULSIVE BUYING DENGAN AFFECTIVE REACTIONS DAN COGNITIVE REACTIONS SEBAGAI VARIABEL …
L Soetandio, JA Effendy - … : Jurnal Manajemen dan Start-up Bisnis, 2024 - journal.uc.ac.id
Shopee menjadi wadah yang menarik untuk diteliti karena banyaknya pengguna dan
UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee …
UMKM yang berkontribusi di dalamnya saat ini. Hal ini membuktikan bahwa Shopee …