Purpose With the growth of online shopping, during which consumers are not able to touch
products, there is much for researchers and marketers to learn about the underlying role of …

Local retail stores are currently facing intense competition from both online retailers and
large chain stores. An understanding of local retail store patronage (ie, patronage of retail …

South Africa's population is diversified, with 80.9% classed as black. Because of the
magnitude of these individuals' purchasing power, retailers must understand emerging …

Penelitian ini menguji dan menganalisis pengaruh utilitarian value, hedonic value, citra
merek secara simultan dan parsial terhadap keputusan pembelian. Dan mengetahui …

This study aims to examines the effect of personal factors and situational factors on impulse
buying in the context of impulse tourism especially on Tiket. com users in Indonesia. The …

This research aims to determine the effect of area characteristics on the shopping
preferences of X and Y generations in shopping centers selected in Ankara and Istanbul …

Purpose–Retailers continuously focus on enhancing their success in the area of consumer
values. The retail industry has experienced enormous structural and technological …

This study determines the attributes that are important in shopping centre selection in South
Africa. In it, the researcher determined if shopping centre attributes are influenced by …

Traditional department stores have been struggling to attract customers for several years.
Many retail stores have closed in recent years, even before the COVID-19 pandemic. The …

The rapid development and competition in the field of trade, demands various innovations in
marketing products. Gold jewelry is an object that is used to make up or beautify yourself …