Purpose Consumers are worried about sharing their sensitive information during online
shopping due to the e-tailer's unethical practices and hacking-related concerns. Prior …

The objective of this paper is to examine the country of origin (COO) research as it applies to
services. This stream of research has seemed to focus on products since the 1960s, but has …

This article aims to understand the impact of retailer brand name substitution on consumer
trust. Based on brand substitution research, this paper proposes variables that may explain …

The lucrative higher education market has intensified the competition among higher
education providers as they aggressively promote their institutions to international students …

This study examines how Chinese cultural elements influence the responses of Chinese
tourists toward different price discount presentations used by destination retailers. It …

Purpose Online shoppers feel insecure due to the various unethical practices of e-tailers. It
is, therefore, crucial for online retailers to alleviate customer concerns. Extant literature …

With globalization in its full toll, customers today have awareness about and access to
various foreign entertainment forms such as movies, music and performing arts like theatre …

Purpose The purpose of this paper is to determine the importance that customers give to the
origin attribute when selecting a financial entity compared to other features directly related to …

Refined instruments of multidimensional country image scale are applied along with
structural equation modeling (SEM), paired-samples t-test, and compared means statistical …

Purpose–The purpose of this paper is to examine the relevance of retailer country-of-origin
(COO) on consumers' actual choice between foreign and domestic retailers. It explores two …