Consumer preference for cement brands used in concrete production: The Ghanaian perspective
SO Bonney, J Song, Z Jingwei, Y Peng - Cogent Engineering, 2022 - Taylor & Francis
The cement industry is rising rapidly along with the building industry globally. This makes it
possible for more competitions that provide customers with preference considerations. The …
possible for more competitions that provide customers with preference considerations. The …
[PDF][PDF] Does liquidity, solvency & efficiency position affect the firm profitability? Empirical evidence from CCI Ltd
M Ajmal - Singaporean Journal of Social Science, 2018 - academia.edu
The present study examines the liquidity, solvency and efficiency and their impact on
profitability of Cement Corporation of India for the period 2005-06-2014-15. An attempt has …
profitability of Cement Corporation of India for the period 2005-06-2014-15. An attempt has …
[PDF][PDF] An Analytical Study on Selected Cement Companies in India and Marketing Strategy as Prevailing Factor
AP Sahoo - 2022 - academia.edu
Strategy is a plan of action to attain a predefined long-term goal. In the same way, marketing
strategy is the goal of increasing sales or profit and achieving sustainable competitive …
strategy is the goal of increasing sales or profit and achieving sustainable competitive …
Factors Influencing Consumers' Preferences for Cement Products: Case of Cement Brands in Ethiopia
Y Tadesse, WK Tessema - A Multidimensional Economic Assessment of …, 2020 - Springer
Understanding factors that influence consumer preferences for a product is vital for
marketers for developing appropriate marketing strategies and winning over competition …
marketers for developing appropriate marketing strategies and winning over competition …