With so many trends generated on TikTok, there is an interesting phenomenon that is
happening. It's called" Keracunan TikTok" or" Poisoned by TikTok", where audiences make …

The sophistication of technology information has led to a series of innovative activities in the
economy, particularly in buying and selling products and services both conventionally and …

Building on the stimulus-organism-response (SOR) theory, this study identifies and
empirically tests the prominence of various technology-related, consumer characteristics …

Purpose The purpose of this paper is to examine the relationship between personality
factors (ie neuroticism, agreeableness, extroversion, conscientiousness and openness) …

Purpose The purpose of this research paper is to examine predictors of impulsive buying
intentions among youngsters from a hedonic shopping perspective. Recent theoretical work …

Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh hedonic shopping
motives terhadap shopping lifestyle dan impulse buying pada pelanggan outlet Stradivarius …

This research which is guided by impulse buying literature and “Stimulus-Organism
Response (SOR) model”, explores the relationship between individual differences and …

This study aims to analyze the purchasing motives of users of skin care products, and is a
phenomenological study of women in DKI Jakarta. To find out this motive, researchers used …

The increasing availability of immersive Virtual Reality (VR) hardware in private households
has opened up significant opportunities for innovations in online retailing. Online retailers …

Impulse buying is an important area of consumer behaviour. The process of impulse buying
is influenced by various external, situational, and internal stimulus factors. The extant …