In digital online advertising, advertisers procure ad impressions simultaneously on multiple platforms, or so-called channels, such as Google Ads, Meta Ads Manager, etc., each of …
Q Wang, Z Yang, X Deng… - … Conference on Machine …, 2023 - proceedings.mlr.press
Budget management strategies in repeated auctions have received growing attention in online advertising markets. However, previous work on budget management in online …
We study a game between autobidding algorithms that compete in an online advertising platform. Each autobidder is tasked with maximizing its advertiser's total value over multiple …
We consider contextual bandits with linear constraints (CBwLC), a variant of contextual bandits in which the algorithm consumes multiple resources subject to linear constraints on …
We study online auto-bidding algorithms for a single advertiser maximizing value under the Return-on-Spend (RoS) constraint, quantifying performance in terms of regret relative to the …
L Cai, SM Weinberg, E Wildenhain, S Zhang - International Conference on …, 2023 - Springer
We consider the problem of repeatedly auctioning a single item to multiple iid buyers who each use a no-regret learning algorithm to bid over time. In particular, we study the seller's …
We study online learning problems in which a decision maker has to make a sequence of costly decisions, with the goal of maximizing their expected reward while adhering to budget …
The increasing availability of real-time data has fueled the prevalence of algorithmic bidding (or autobidding) in online advertising markets, and has enabled online ad platforms to …
JCN Liang, H Lu, B Zhou - Advances in Neural Information …, 2024 - proceedings.neurips.cc
Today's online advertisers procure digital ad impressions through interacting with autobidding platforms: advertisers convey high level procurement goals via setting levers …