The burgeoning interest in university-industry collaborations (UIC) has sparked significant attention in both management practice and research. However, despite extensive efforts to …
P Ueasangkomsate - 2022 IEEE International Conference on …, 2022 - ieeexplore.ieee.org
This paper is aimed at investigating the benefits that SMEs in the food industry gain by having innovative products. For this research, a questionnaire to collect data from SME …
Amidst the highly competitive landscape of the food industry, every company requires a new product development (NPD) process to create new products that can replace current …
G Pelleschi, A Apicella, B Farace… - National Congress of …, 2022 - Springer
The literature analysis allowed us to group the main schools of thought on life cycle models into three categories: the marketing dimension (marketing product life cycle), the …
This study aimed to identify sources of external knowledge in small-and medium-sized enterprises (SMEs). Additionally, it aimed to determine how external knowledge flow affects …
The burgeoning interest in university-industry collaborations (UIC) has sparked significant attention in both management practice and research. However, despite extensive efforts to …
Developed research in the touristic sector and, in particular, facing the web marketing processes and alliance strategies with several sectors require that co-creation and …