In this paper, we examine the implications of sport stadiums closures during the COVID-19
global pandemic. The paper looks at the impact of sport stadium closures from three …

This case study investigated athletes' use of a specific social-media platform—Twitter. Social
media are a rising force in marketing and have been fully embraced by the sport industry …

Social-media Web sites provide a strategic means for college and university athletic
departments to build and maintain a strong brand presence when cultivating relationships …

Purpose This study's purpose is to analyze the international mobile marketing (IMK) in order
to stage the importance of this tool in the internationalization of companies. Our …

Purpose–The purpose of this paper is to examine affect of consumer susceptibility to
interpersonal influence (CSII) and demographics on ecologically conscious consumer …

Purpose–The purpose of this paper is to analyze the role of online and mobile marketing as
drivers of brand love. Design/methodology/approach–Data were collected through an online …

Social-media consultants and strategic communication firms have promoted the use of
social media by organizations because of their supposed advantages for developing …

This research explored how University of Cincinnati football fans used Facebook to manage
a social identity threat arising from head football coach Brian Kelly leaving the school to …

Purpose This paper aims to to provide a better understanding of the effect that the corporate
social responsibility (CSR) practices might have on brand love. It also analyzes the …

As social media continue to redefine communication between sports organizations and fans,
increased scholarly attention is needed to understand why sports fans use various platforms …