Purpose Previous research assumes that technologies 4.0, particularly big data, may be
highly relevant for organizations to increase human resources (HR) communication …

The 14th Global Brand Conference,'Start-ups, Art and Creativity–Fresh Perspectives on
Brands', took place from 8–10 May 2019 in Berlin. This annual conference of the SIG 'Brand …

Abstract Intrapreneurship (IP) and Strategic Human Resource Management (SHRM) are a
paradigm in which the current global scenario of increased homeoffice and professional …

This thesis analyzes brand elements, the logo, and the brand name, in the Vogue US
magazine covers, as the modifications and changes the brand has done within these …

This research investigated the concept of employee brand performance in the context of
banks, which is an under-investigated topic. Both literature and practice show that branding …

The purpose of brand positioning is inseparable from brand communication. If the brand
image of enterprise design is not conveyed to consumers, or consumers do not agree with …

This comprehensive article delves into the intricacies of modern brand communication within
the dynamic digital landscape. It explores how brands navigate the multifaceted challenges …

Digitalization has had a major impact on branding and branding activities with its several
different digital channels and digital tools. However, the way digitalization has affected …

El presente estudio, tuvo como objetivo general determinar la relación entre el branding con
el posicionamiento de la empresa Servicios Generales MI GRANJA EIRL, San Lorenzo …