How effective is the use of religious appeals in advertising? A meta-analytic investigation

MS Cam, F Çelik, B Ibrahim, D Gligor - Journal of advertising, 2024 - Taylor & Francis
Advertising scholars have studied the persuasiveness of religious symbols in ads for more
than two decades. However, the extent to which religious appeals influence attitudes and …

Religion's influence on consumption: A life course paradigm perspective

EA Minton, FG Cabano - International Journal of Consumer …, 2024 - Wiley Online Library
This article applies the life course paradigm to research on religion's influence on consumer
behavior to provide an alternative perspective to theories explaining how religion influences …

Navigating spirituality in vegan fashion consumption: Purification and transgression tolerance

M Makkar, Y Yang… - Marketing …, 2024 - journals.sagepub.com
This study examines how consumers navigate their spiritual needs for transcendence in
everyday consumption. While extant literature shows that both spiritual utilities and tensions …

Old gods, new world: Theoretical advances in the marketization and the consumption of religion

AA Rauf, S Appau, A Prasad - Marketing Theory, 2024 - journals.sagepub.com
In this editorial on the special issue of the contemporary consumption of religion, we unpack
the spectrum of continuity and changes in the theorization of the consumption and function …

Validación del instrumento de valores cristianos para la contratación de personal en empresas agrícolas, manufactureras y comercial de la zona 4 Ecuador. Un …

MU Peñate, ÁR Sabando-García, RA Herrera… - European Public & …, 2024 - epsir.net
Introducción: En los últimos años, las empresas se identifican con poseer valores cristianos
y muchas al momento de contratar personal realizan preguntas sobre los valores de …

Navigating Religious Hegemony and Human Rights Based on KUHP: Al-Zaytun's Controversial Case

PA Dewantri, SC Pattiserlihun… - … ONIM: Jurnal Sosial …, 2023 - e-journal.iainfmpapua.ac.id
Abstract The Al-Zaytun issue has ignited a heated debate in Indonesia about religious
pluralism, religious freedom, and human rights. This quandary, reminiscent of the …