[HTML][HTML] Socio-economic aspects of hydrogen energy: An integrative review
Hydrogen can be recognized as the most plausible fuel for promoting a green environment.
Worldwide, developed and developing countries have established their hydrogen research …
Worldwide, developed and developing countries have established their hydrogen research …
[HTML][HTML] Is digital transformation threatened? A systematic literature review of the factors influencing firms' digital transformation and internationalization
Digital transformation has a significant impact on firm internationalization. This paper aims to
provide a systematic literature review to analyze two decades of literature on key issues …
provide a systematic literature review to analyze two decades of literature on key issues …
It's all part of the customer journey: The impact of augmented reality, chatbots, and social media on the body image and self‐esteem of Generation Z female …
Research is needed to identify novel ways to influence Generation Z female consumers'
behavior when they interact with various technologies. This study investigates how …
behavior when they interact with various technologies. This study investigates how …
Artificial intelligence in marketing: A meta‐analytic review
This study synthesizes the artificial intelligence literature into a Meta‐analytic framework
based on the theory of reasoned action and the unified theory of acceptance and use of …
based on the theory of reasoned action and the unified theory of acceptance and use of …
Intelligent influencer marketing: how AI-powered virtual influencers outperform human influencers
Is it already the end of the influencers' era? More specifically the human influencers' era?
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …
Indeed, AI-powered digital avatars called “virtual influencers” are replacing them as …
Generation Z's psychology and new‐age technologies: Implications for future research
Abstract Generation Z (Gen Z), also known as digital natives, constitutes one‐third of the
world'population. Despite notable contributions and progress explaining Gen Z's behavior …
world'population. Despite notable contributions and progress explaining Gen Z's behavior …
Engaging consumers through artificially intelligent technologies: Systematic review, conceptual model, and further research
While consumer engagement (CE) in the context of artificially intelligent (AI‐based)
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
technologies (eg, chatbots, smart products, voice assistants, or autonomous cars) is gaining …
Navigating generative artificial intelligence promises and perils for knowledge and creative work
Generative artificial intelligence (GenAI) is rapidly becoming a viable tool to enhance
productivity and act as a catalyst for innovation across various sectors. Its ability to perform …
productivity and act as a catalyst for innovation across various sectors. Its ability to perform …
[HTML][HTML] AI-powered marketing: What, where, and how?
V Kumar, AR Ashraf, W Nadeem - International Journal of Information …, 2024 - Elsevier
Artificial intelligence (AI) has become a disruptive force that has revolutionized industries
and changed business practices. The integration of AI has brought numerous benefits to …
and changed business practices. The integration of AI has brought numerous benefits to …
Open innovation and firm performance in emerging economies: a bibliometric and TCCM analysis review
S Majumdarr, SA Dasgupta, R Farooq - Management Decision, 2023 - emerald.com
Purpose Compared to their counterparts in developed economies, businesses established
in emerging economies continuously struggle due to resource and time constraints. Open …
in emerging economies continuously struggle due to resource and time constraints. Open …