Consumer goods and services have psychological value that can equal or exceed their
functional value. A burgeoning literature demonstrates that one source of value emerges …

Food marketing is often singled out as the leading cause of the obesity epidemic. The
present review examines current food marketing practices to determine how exactly they …

Social media such as Facebook are a rich source of consumer information; however, how to
effectively use such big data remains a question. To that end, marketers need to develop …

Are the rich more unethical than the poor? To answer this question, the current research
introduces a key conceptual distinction between selfish and unethical behavior. Based on …

Untitled Page 1 Page 2 RESEARCH QUALITATIVE METHODS in BUSINESS Page 3 SAGE
was founded in 1965 by Sara Miller McCune to support the dissemination of usable knowledge …

Although a large body of research has investigated how consumers use goods to signal
their status, little is known about how brands manage status. The very few studies that have …

While research on conspicuous consumption has typically analyzed how people spend
money on products that signal status, this article investigates conspicuous consumption in …

Feeling left out has been shown to trigger primal, automatic responses in an attempt to
compensate for threats to social belongingness. Such responses typically involve …

Firms spend substantial resources responding to customer complaints, and the marketing
profession has a long history of supporting that enterprise to promote customer loyalty. The …

Can we better understand modern consumer behavior by examining its links to our ancestral
past? We consider the underlying motives for consumption and choice from an evolutionary …