Purpose–This paper aims to explore the factors impacting and influencing the consumer's
decision to purchase honey in a retail store. Design/methodology/approach–Data were …

In recent years there has been an increase in social awareness about environment,
production processes and product origin amongst consumers. Particularly in the agro-food …

Nowadays, more and more consumers show a growing interest in healthy food products that
may help to maintain or improve human health, such as honey. Honey has always …

The current situation on the food market is influenced by various diet trends including eating
healthy products. The honey consumption has an increasing tendency because more and …

The objective of this article is to show honey consumption patterns in the Eastern part of
Hungary based on consumers' purchase habits. Within the framework of a primary research …

The aim of the paper is to apply generation marketing in the development of strategies in
honey marketing. The research is based on primary data obtained by questionnaire survey …

Traceability is a cornerstone of sustainable honey production and consumption. Honey fraud
and a lack of traceability have been recently highlighted by the European Commission …

The paper analyzed consumer behavior regarding honey purchase on a sample of 196
individuals at randomly selected from the visitors of the National Honey Fair held on …

The growing concern for environmental issues has underlined the need to promote
sustainable consumption and production. Taking into consideration the three pillars of …

Honey consumption behaviour varies from one country to another, from one population to
another. Although Romania and Hungary are in the top of the European honey producers …