The Review of Marketing Research annual series provides current, state-of-the-art articles
by the marketing field's leading researchers and academicians. In contrast to other research …

This paper aims to improve our understanding of the unique phenomenon of market
competition, called price wars, as little is known about their nature and how they erupt. More …

This paper studies sales effort coordination for a supply chain with one manufacturer and
two retail channels, where an online retailer offers a lower price and free-rides a brick-and …

Price-matching refund policies, or offers by firms to match competitor's prices, are common in
both consumer and industrial marketing. Much of the previous theoretical work in economics …

Manufacturers frequently offer myriad variations of a branded product. In many cases,
manufacturers have tens to hundreds of models. Seiko wrist watches, for example, may …

In this paper, we develop a duopoly game using the Hotelling model, in which customers are
uniformly distributed along the Hotelling line, and a brick-and-mortar retailer who sits on the …

We show that price‐matching guarantees can facilitate monopoly pricing only if firms
automatically match prices. If consumers must instead request refunds (thereby incurring …

Price-matching guarantees are widely used in consumer and industrial markets. Previous
studies argue that they are a marketing tactic that facilitates implicit price collusion. This is …

Research Summary This study investigates incumbent responses to a main rival's exit. We
argue that long‐time rivals have developed an equilibrium by offering a mix of overlapping …

Price-Matching Policy and the Principle of Minimum Differentiation Page 1 THE JOURNAL OF
INDUSTRIAL ECONOMICS 0022-1821 $2.00 Volume XLIII September 1995 No. 3 …