Current marketing philosophy is value‐oriented, whereas marketing theory explaining value
from the consumer perspective is limited. The theory of consumption value (TCV) is a …

The purpose of this study is to investigate the relationship between the green value,
emotional value, environment conscious, consumers' perceived quality, and repurchase …

Environmental and health problems have increased the interest of researchers and
practitioners in investigating the factors that affect organic food consumption. However, little …

Green is a timely and crucial concept in sustainability; therefore, encouraging both public
and private businesses in Malaysia to persistently promote and make attempts to put green …

Over the last decades, prompt economic growth and the resulting overconsumption has
deteriorated the environment in an accelerated way. This environmental deterioration has …

Ecological and health-related issues have given rise to scholars and investigators' concerns
in exploring the determinantal effects of organic food. But little attention has paid to the …

Electronic/electrical waste (e-waste) has now become a global concern due to its negative
impact on the environment and health. This negative effect of e-waste is increasing with the …

Consumption values and consumer identities have been widely explored as needed in the
literature on sustainability, but they are mainly treated as separate predictors of sustainable …

Purpose This study aims to explore the determinants of the green purchase behaviour (GPB)
of environment-friendly and energy-efficient electronic products market. It specifically …

Due to changes in global trends, men's grooming behavior in relation to their appearance is
deemed one of the drivers in the rising popularity of men's cosmetic products. Unlike …