Watching Exercise and Fitness Videos on TikTok for Physical Education: Motivation, Engagement, and Message Sensation Value
MB Garcia - Journal of Teaching in Physical Education, 2024 - journals.humankinetics.com
Purpose: This study aimed to examine how physical education (PE) students engage with
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
fitness content on TikTok. Methods: The evaluation involved 597 students enrolled in a PE 1 …
The role of social media in the customer journey of cosmetic brands in relation to Generation Z
J Riederer - 2024 - repositorio.ucp.pt
This dissertation investigates the influence of social media on the cosmetic industry's
customer journey, specifically targeting Generation Z (Gen Z). It aims to answer the research …
customer journey, specifically targeting Generation Z (Gen Z). It aims to answer the research …