The international business literature has witnessed a rapid growth of studies examining
business model innovation (BMI) in firm internationalization, particularly over the last …

Production, marketing, and consumption of fashion products result in negative
environmental impacts due to the massive production volume of fashion items. However …

There is near unanimity among international business scholars that it takes more time to
expand internationally than domestically. Hence, this is why some are puzzled by born …

This paper aims to investigate the features of gamification as a digital marketing tool to
deliver a digital luxury experience. The paper employs the qualitative methodology of case …

Export-Import Theory, Practices, and Procedures is the first book on the topic aimed squarely
at the academic audience. Discussing theoretical issues in depth, this innovative textbook …

This research investigates what consumers in democratized luxury markets value when
purchasing luxury items. Nonetheless, these consumers have a limited budget and can not …

Purpose From an international retailing perspective, this empirical study aims to examine
luxury fashion retailers' changing marketing strategies in China. Design/methodology …

Purpose This study aims to investigate the efficacy of the supply network approach in
bolstering supply chain resilience amidst escalating global uncertainty. With enterprises …

Social networks are a driving force of digital transformation and offer firms the opportunity to
market products and services to both international consumers and providers, establish …

Purpose The aim of this paper is to identify ways and motives of application of e-commerce
in the foreign expansion of small and medium enterprises (SMEs) fashion brands …