Consumer decision‐making in Omnichannel retailing: Literature review and future research agenda
The emergence of omnichannel retailing has revolutionized the way traditional e‐commerce
business operates, subsequently bringing fundamental changes to consumer expectations …
business operates, subsequently bringing fundamental changes to consumer expectations …
Reinforcing customer journey through artificial intelligence: a review and research agenda
Purpose This study defines a three-angled research plan to intensify the knowledge and
development undergoing in the retail sector. It proposes a theoretical framework of the …
development undergoing in the retail sector. It proposes a theoretical framework of the …
Crafting the customer experience in omnichannel contexts: The role of channel integration
W Gao, H Fan, W Li, H Wang - Journal of Business Research, 2021 - Elsevier
Although the customer experience is a key factor in helping firms gain a competitive
advantage, the knowledge regarding how to provide a superior customer experience in an …
advantage, the knowledge regarding how to provide a superior customer experience in an …
Examining tourism consumers' attitudes and the role of sensory information in virtual reality experiences of a tourist destination
The purpose of this research is twofold: firstly, we aim to understand the role of virtual reality
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …
(VR) in influencing tourism consumers' attitudes toward a tourist destination and, secondly …
Are privacy concerns still relevant? Revisiting consumer behaviour in omnichannel retailing
Omnichannel retailing is a new retail norm that focuses on providing a seamless interaction
between retailers and consumers. Although the effect of omnichannel retailing on business …
between retailers and consumers. Although the effect of omnichannel retailing on business …
Omnichannel retailing and post-pandemic recovery: building a research agenda
Omnichannel retailing and post-pandemic recovery: building a research agenda | Emerald
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
Insight Books and journals Case studies Expert Briefings Open Access Publish with us …
The role of digital marketing in mediating the effect of the COVID-19 pandemic and the intensity of competition on business performance
This study aims to explain the role of digital marketing adoption in mediating the effect of the
COVID-19 pandemic and the intensity of competition on business performance, which is …
COVID-19 pandemic and the intensity of competition on business performance, which is …
Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance
MS Vhatkar, RD Raut, R Gokhale, M Kumar… - Journal of Retailing and …, 2024 - Elsevier
The retail industry is undergoing a significant transformation driven by digital technology.
Among the key challenges retailers face are the rise of e-commerce, changing customer …
Among the key challenges retailers face are the rise of e-commerce, changing customer …
Digital marketing and business-to-business relationships: a close look at the interface and a roadmap for the future
Purpose This study aims to introduce the special issue on digital marketing and business-to-
business (B2B) relationships. In general, only modest attention has been devoted to the …
business (B2B) relationships. In general, only modest attention has been devoted to the …
Omnichannel customer experience and management: An integrative review and research agenda
In a highly competitive landscape, adopting an omnichannel approach might lead to a
market advantage in terms of acquiring and retaining customers, as well as a means to …
market advantage in terms of acquiring and retaining customers, as well as a means to …