The development of the information systems (IS) literature in Management Science during the past 50 years reflects the inception, growth, and maturation of several different research …
Over the past 15 years, digital media platforms have revolutionized marketing, offering new ways to reach, inform, engage, sell to, learn about, and provide service to customers. As a …
A Cavallo - American Economic Review, 2017 - aeaweb.org
Online prices are increasingly used for measurement and research applications, yet little is known about their relation to prices collected offline, where most retail transactions take …
We explore how Internet browsing behavior varies between mobile phones and personal computers. Smaller screen sizes on mobile phones increase the cost to the user of browsing …
The era of big data has created new opportunities for researchers to achieve high relevance and impact amid changes and transformations in how we study social science phenomena …
This work explores how Italian regional Destination Management Organisations (DMOs) strategically employ Facebook to promote and market their destinations, and improves on …
D Buhalis, D Leung… - Destination marketing and …, 2011 - cabidigitallibrary.org
This chapter examines how information and communication technologies play an important role in each of the five stages of the buyers' decision making process, and that eTourism is in …
Electronic commerce has grown rapidly in recent years. However, surveys of online customers continue to indicate that many remain unsatisfied with their online purchase …
E Brynjolfsson, Y Hu, D Simester - Management science, 2011 - pubsonline.informs.org
Many markets have historically been dominated by a small number of best-selling products. The Pareto principle, also known as the 80/20 rule, describes this common pattern of sales …