The purpose of this study was to determine religiosity, risk, handling of consumer complaints
on the decision to use a shopee paylater with interest as an intervening variable. This type of …

Penelitian ini bertujuan untuk mengetahui pengaruh visual merchandising dan positive
emotion terhadap impulse buying pelanggan Indomaret di Surabaya.  Populasi dalam …

The purpose of this study was to determine the influence of UTAUT 2 (performance
expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation …

Penelitian ini bertujuan untuk menginvestigasi pengaruh positif effort expectancy, perceived
usefulness, information quality, perceived risk, social influence, trust terhadap repurchase …

This study investigates the determinants of compulsive buying behavior and ascertains the
effect of compulsive buying behavior on the tendency of individuals to depend on loans and …

Purchasing decisions play a major role in e-commerce. One of the factors that influence
them is trust, convenience and information quality. The research conducted aims to …

The development and dynamic changes in trends have encouraged many industries to
produce and offer products that are in line with the interests of consumers. One industry that …

The aim of this study is to investigate and assess the relationship between price perception
and promotional factors on customer purchasing decisions. This study utilises a quantitative …

People living in tropical climates require extra skin care through the use of sunscreen that is
applied regularly, especially on the face. The use of sunscreen can prevent direct sun …

The researcher examined one of the companies engaged in the Food and beverage retail
industry in the Coffee shop field. Product distribution is carried out through offline stores and …