The study aims to contribute by evaluating and synthesising the findings across various
strata of populations in developed and developing countries and by unifying the diverse …

With international tourism becoming a profitable market, the economic benefit of film-and
dramainduced tourism should not be overlooked (Dean & Suhartanto, 2019; Kim et al …

Korean popular culture, such as movies, TV dramas, and pop music, is overwhelmingly
powerful and TV dramas are especially remarkably popular in terms of obsession of fans …

Daily consumption of media has become a norm for almost all young adults in this modern
era. The current study examined whether brief exposure to media-related body images …

This study examines intent to purchase digital K-pop albums among K-pop fans in
Indonesia. It employs the extended theory of planned behaviour (TPB) by integrating two …

Malaysia is currently stricken with Korean fever in all local industries including fashion, food
and cosmetic. K-dramas, K-music, and K-culture are building a stronghold in the country with …

K-wave has generated a huge fandom in moderate Muslim countries such as Indonesia and
Malaysia despite of the cultural idiosyncrasy. This study aims to explore the relationships …

Culture and language are closely interrelated. Exposure to one would increase awareness
of the other. While the Korean Wave has succeeded to enter Malaysian industries, the …

ABSTRAK K-pop merupakan bagian dari budaya Korea yang memiliki tingkat kepopularan
di Indonesia sebagai konten Korea yang mulai digemari oleh masyarakat Indonesia …

Streaming services such as Netflix are already penetrating the mainstream market in
Malaysia. Netflix offers a wide range of binge-worthy content to young adults, such as K …