Purpose The purpose of this paper is to understand marketing–sales–service (MSS)
interface from the point of how social media marketing (SMM) platforms are prioritized and …

Purpose Structural and technological changes are driving functional reorganization in many
organizations. To date, there are very few articles that explicitly, consistently and …

PURPOSE: Current research seeks to create an economic model that connects strategic
management and network theory. However, most theoretical models do not provide …

As location-based banking continues to give way for online banking globally, this chapter
examines whether e-tailing practices yield customer satisfaction. The chapter also examines …

The growth of market competition, its transition to regional and international levels, the
development of information technologies as well as dramatic changes in consumer …

Retail is now a dynamic industry. It is highly competitive and requires a process approach.
Organization of trade business according to the process management model involves …

Sažetak Malaysia is a coastal country surrounded by sea, while Nepal is a landlocked
country with no direct access to the ocean. This paper investigates the challenges faced by …

Relationship marketing serves the purpose of building a long-term relationship with
business partners in order to minimize switching behavior and increase intention to continue …

Поиск альтернативных форм занятости работников под воздействием социальных
пертурбаций (пандемия и ее последствия), а также технических (тотальная …

Innovation performance is a potential source of competitive advantage for any firm. A
capable marketing department (MD) can contribute significantly to the market success of the …