The Business Briefings series offers authoritative introductory textbooks in core business
topics. Covering the basics and providing springboards to further study, the books take a no …

Purpose–The limited academic literature available on niche marketing has mainly focused
on market‐specific factors, and the discussion has in particular centred on the characteristics …

Purpose–Competencies have come to play a central role in a wide range of settings in UK
public and private sector contexts. This phenomenon is usually analysed but rarely …

Purpose Although sales activities in the wine industry are becoming increasingly important,
there has been little research on the sales capabilities in wine businesses. The purpose of …

Purpose The aim of this paper is to analyze the relationships between distribution strategies
and the level of innovation propensity in the winemaking industry. It intends to identify the …

Purpose The purpose of this study is to investigate the impact of strategic orientations and
managerial characteristics on the performance of wine businesses in the US wine industry …

The importance of SMEs development in the economic activities in Zimbabwe cannot be
overemphasized. It has been acknowledged that strategy formulation and implementation …

As there is an increasing interest for setting up vineyards and wineries in Sweden, a cost
analysis is becoming necessary. In this study, we assessed the potential for wine production …

Education is reported to be in crisis. The needs and demands of learners are continuously
evolving due to rapid changes in the socio-cultural and technological landscape, whereas …

This chapter presents some historical information on the country with special reference to
the Mashonaland West Province. Key details about the province such as information on the …