Marketing in the Metaverse: Conceptual understanding, framework, and research agenda
KG Barrera, D Shah - Journal of Business Research, 2023 - Elsevier
A hyper-connected digital universe referred to as the 'metaverse'bears the promise of
fundamentally changing how consumers, brands, and firms will transact and interact in a …
fundamentally changing how consumers, brands, and firms will transact and interact in a …
The needs–affordances–features perspective for the use of social media
The paper develops a needs–affordances–features (NAF) perspective on social media use
which posits that individuals' psychological needs motivate their use of social media …
which posits that individuals' psychological needs motivate their use of social media …
What motivates users' viewing and purchasing behavior motivations in live streaming: a stream-streamer-viewer perspective
S Zheng, J Chen, J Liao, HL Hu - Journal of Retailing and Consumer …, 2023 - Elsevier
Live streaming has offered new opportunities for retailers to increase their sales, hence its
reception of continuous scholarly attention. However, understanding the antecedents of …
reception of continuous scholarly attention. However, understanding the antecedents of …
Metaverse meets branding: examining consumer responses to immersive brand experiences
A Wongkitrungrueng, L Suprawan - International Journal of Human …, 2024 - Taylor & Francis
The metaverse connects the physical and digital worlds to improve the consumer
experience, but little is known about how consumers respond to branded virtual worlds in …
experience, but little is known about how consumers respond to branded virtual worlds in …
Immersive interactive technologies and virtual shopping experiences: Differences in consumer perceptions between augmented reality (AR) and virtual reality (VR)
Based on the concepts of the Reality-Virtuality (RV) continuum and the stimulus-organism-
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
response (Ssingle bondOsingle bondR) framework, this study investigated differences …
Virtual reality presence as a preamble of tourism experience: The role of mental imagery
While the dominant research stream on tourism technologies has investigated the adoption
of self-service, mobile, and web-based technologies, the potential of destination marketing …
of self-service, mobile, and web-based technologies, the potential of destination marketing …
Digital sensory marketing: Integrating new technologies into multisensory online experience
People are increasingly purchasing (eg, food, clothes) and consuming (eg, movies, courses)
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
online where, traditionally, the sensory interaction has mostly been limited to visual, and to a …
The impact of virtual reality (VR) technology on sport spectators' flow experience and satisfaction
Abstract Virtual Reality Spectatorship (VRS) is becoming an emerging sport media
consumption trend as it delivers such optimal experience that maximizes user satisfaction …
consumption trend as it delivers such optimal experience that maximizes user satisfaction …
How interactivity and vividness influence consumer virtual reality shopping experience: the mediating role of telepresence
Purpose The purpose of the study is to investigate the effects of interactivity and vividness on
perceived usefulness and perceived enjoyment and their consequent impacts on consumer …
perceived usefulness and perceived enjoyment and their consequent impacts on consumer …
Unfolding the impacts of metaverse aspects on telepresence, product knowledge, and purchase intentions in the metaverse stores
RMS Jafar, W Ahmad, Y Sun - Technology in Society, 2023 - Elsevier
The metaverse is a confluence of several technical breakthroughs that promotes social and
economic engagement, resulting in a novel and immersive online purchasing experience …
economic engagement, resulting in a novel and immersive online purchasing experience …