P Broberg, T Umans, P Skog… - Accounting, Auditing & …, 2018 - emerald.com
Purpose The purpose of this paper is to explain how auditors' professional and organizational identities are associated with commercialization in audit firms. Unlike …
Customer centricity requires having customers at the core of the corporate organizational process. Yet, relationship marketing scholarships have not developed a clear understanding …
This book advances a framework, a qualitative data collection process, and text analytics compositional approaches accessible to students, researchers, university professors …
Purpose–The purpose of this paper is to explore how corporate associations emerge in business networks focusing on mutually attributed identities in customer-supplier …
Seit die Employer Brand in den 1990er Jahren im wissenschaftlichen Diskurs angekommen ist, wird der mit dem arbeitgeberbezogenen Einsatz einer Marke verbundene …
H Jacobs - European Business Review, 2013 - emerald.com
Purpose–The purpose of this paper is to investigate the relationship between “social identities” and “innovation as a collective act”, specifically how multiple social identity …
Most of the academic research on brand management focuses on stable organizational conditions. In the last years, markets are characterized by disruptive changes as well as …
S Lie Owens, M Boyraz… - Western Journal of …, 2023 - Taylor & Francis
This study explicates discourse surrounding organizational identity negotiation among different stakeholders during organizational change in a polytechnic university. We bridge …
Las fronteras organizacionales están desdibujadas. Las empresas se desarrollan en un contexto de mercados globalizados, fusiones, adquisiciones, nuevas configuraciones …