ACCEPTANCE OF ARTIFICIAL INTELLIGENCE INFLUENCER IN CONSUMER PURCHASE INTENTION
AP Rathnakaran - Global journal of Business and Integral Security, 2016 - gbis.ch
Influence is something that is as old as humans. We are always under the influence of
something or someone. In the same lines, the concept of influencer marketing has been on …
something or someone. In the same lines, the concept of influencer marketing has been on …