Purpose Scholars have called for diversity in methods and multi-method research to
enhance relevance to practice. However, many of the calls have only gone so far as to …

“Enabled theorizing” is a common practice in marketing scholarship. Nevertheless, this
practice has recently been criticized for constraining the creation of novel theory. To …

Calls for research contribution and demands for original theories have become visibly and
audibly louder in review processes over the last two decades. In interpretivist marketing and …

This paper reproduces an interview from June 2021 with Professor Søren Askegaard,
president of the international Consumer Culture Theory Consortium. In the interview Søren …

The rising popularity of shared e-scooters within urban transportation systems represent a
shift towards low carbon alternatives yet there remain limited investigations into the affective …

Consumption has had a fascinating effect on life, including that of young people, who have
increasingly sought to flaunt their lifestyles based on material possessions. At the same time …

This chapter presents an autoethnography about the author's personal experience of
learning and employing qualitative methods during his PhD journey, with the Qualitative …

Consumer culture, fueled by capitalism, has become a dominant force shaping societies
worldwide. This research paper critically examines the relationship between consumer …

This ethnographic work, as part of a larger study on the affective and experiential
components of shared e-scooter use, considers the use of shared mobility services beyond …

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