New‐type and traditional shoppers: a comparison of two majorconsumer groups
M Boedeker - International Journal of Retail & Distribution …, 1995 - emerald.com
Previous results have indicated that some consumers are lesssatisfied with mundane retail
outlets and require more exuberantentertainment. Other consumers, however, do not make …
outlets and require more exuberantentertainment. Other consumers, however, do not make …
[图书][B] Product and contextual cue effects on private brand attitude
PS Richardson - 1992 - search.proquest.com
Private label grocery products are a key element in the battle of the brands between
manufacturers and retailers. Retailers hope to increase their bargaining power in the …
manufacturers and retailers. Retailers hope to increase their bargaining power in the …
[图书][B] A theory of search and its empirical investigation
S Putrevu - 1992 - search.proquest.com
This research proposes and empirically tests a conceptual model of consumer information
search behavior. Information search has been studied from two different perspectives:(1) …
search behavior. Information search has been studied from two different perspectives:(1) …