Marketing in computer-mediated environments: Research synthesis and new directions
Although an extensive body of research has emerged on marketing in computer-mediated
environments, the literature remains fragmented. As a result, insights and findings have …
environments, the literature remains fragmented. As a result, insights and findings have …
Social commerce—state-of-the-art and future research directions
In recent years, social commerce evolved into an emerging phenomenon of global interest
for marketers, businesses, and researchers alike. In light of this development, it is not …
for marketers, businesses, and researchers alike. In light of this development, it is not …
Unraveling customer sustainable consumption behaviors in sharing economy: A socio-economic approach based on social exchange theory
Y Wang, D Xiang, ZY Yang, SS Ma - Journal of cleaner production, 2019 - Elsevier
Customer sustainable consumption behaviors have attracted considerable attention
recently. However, existing studies have been focused on individual sustainable …
recently. However, existing studies have been focused on individual sustainable …
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse… - Journal of service …, 2010 - journals.sagepub.com
Recent years have witnessed the rise of new media channels such as Facebook, YouTube,
Google, and Twitter, which enable customers to take a more active role as market players …
Google, and Twitter, which enable customers to take a more active role as market players …
Beyond skepticism: Can accessing persuasion knowledge bolster credibility?
As defined by Friestad and Wright (1994),“persuasion knowledge” is personal knowledge
about persuasion attempts that consumers develop and use whenever they believe they are …
about persuasion attempts that consumers develop and use whenever they believe they are …
Online written consultation, telephone consultation and offline appointment: an examination of the channel effect in online health communities
H Wu, N Lu - International Journal of Medical Informatics, 2017 - Elsevier
Introduction The emergence of online health communities broadens and diversifies
channels for patient-doctor interaction. Given limited medical resources, online health …
channels for patient-doctor interaction. Given limited medical resources, online health …
Relative importance of online versus offline information for Internet purchases: Product category and Internet experience effects
Across three studies we examine the relative importance of online versus offline information
for Internet purchases. Study 1 reveals that the relative importance of online information is …
for Internet purchases. Study 1 reveals that the relative importance of online information is …
The impact of customer-generated evaluation information on sales in online platform-based markets
SY Kim - Journal of Retailing and Consumer Services, 2022 - Elsevier
As the online platform-based market expands, research into the impact of consumer-
accessible information in this market on performance has received significant attention in …
accessible information in this market on performance has received significant attention in …
The price does not include additional taxes, fees, and surcharges: A review of research on partitioned pricing
In the past two decades, pricing research has paid increasing attention to instances where a
product's price is divided into a base price and one or more mandatory surcharges, a …
product's price is divided into a base price and one or more mandatory surcharges, a …
The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
The present research investigates how purchase motives (hedonic vs. utilitarian) influence
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …
the effectiveness of partitioned versus combined pricing. Across four studies, we find that …