[HTML][HTML] Marketing research on Mobile apps: past, present and future
We present an integrative review of existing marketing research on mobile apps, clarifying
and expanding what is known around how apps shape customer experiences and value …
and expanding what is known around how apps shape customer experiences and value …
Peer influence on household energy behaviours
Studies across multiple disciplines demonstrate the importance of peers in shaping energy-
related behaviours. Research on this process is wide ranging, from documenting spatial …
related behaviours. Research on this process is wide ranging, from documenting spatial …
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
The bifold triadic relationships framework: A theoretical primer for advertising research in the metaverse
The concept of the metaverse was first coined in the science fiction novel Snow Crash
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
published 30 years ago, serving as the pregenesis concept of the next groundbreaking …
Fact-checking: A meta-analysis of what works and for whom
N Walter, J Cohen, RL Holbert, Y Morag - Political communication, 2020 - Taylor & Francis
Despite its growing prominence in news coverage and public discourse, there is still
considerable ambiguity regarding when and how fact-checking affects beliefs. Informed by …
considerable ambiguity regarding when and how fact-checking affects beliefs. Informed by …
Influencer marketing: How message value and credibility affect consumer trust of branded content on social media
In the past few years, expenditure on influencer marketing has grown exponentially. The
present study involves preliminary research to understand the mechanism by which …
present study involves preliminary research to understand the mechanism by which …
The feeling economy: Managing in the next generation of artificial intelligence (AI)
The capability of AI is currently expanding beyond mechanical and repetitive to analytical
and thinking. A “Feeling Economy” is emerging, in which AI performs many of the analytical …
and thinking. A “Feeling Economy” is emerging, in which AI performs many of the analytical …
A meta-analytic examination of the continued influence of misinformation in the face of correction: How powerful is it, why does it happen, and how to stop it?
N Walter, R Tukachinsky - Communication research, 2020 - journals.sagepub.com
A meta-analysis was conducted to examine the extent of continued influence of
misinformation in the face of correction and the theoretical explanations of this phenomenon …
misinformation in the face of correction and the theoretical explanations of this phenomenon …
Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective
M Park, J Yoo - Journal of Retailing and Consumer Services, 2020 - Elsevier
As the use of technological features is becoming more common in digital retailing, retailers
have adopted augmented reality (AR) solutions to help consumers browse their products …
have adopted augmented reality (AR) solutions to help consumers browse their products …
[图书][B] Consumer Psychology 2e
C Jansson-Boyd - 2019 - books.google.com
• Why do people behave and think the way they do?• What makes people choose certain
products and services?• How does consumption affect our everyday lives? Informed by …
products and services?• How does consumption affect our everyday lives? Informed by …