Purpose The primary goal of this research is to examine how corporate social responsibility
(CSR) affects customer engagement (CE) and how corporate reputation (CR) serves as a …

This study seeks to examine and unearth antecedents to co-creation behaviours within a US
retail banking context. A critical aspect for marketing managers and academics alike, co …

This study examines the linkage between service quality, customer satisfaction, and
customer engagement in Indian public sector banks. The study explored the mediating role …

This study identifies determinants of customer loyalty to Islamic banking in Indonesia using a
structural equation model (SEM) and confirmatory factor analysis (CFA). Data of 362 …

The exponential rise of Information and Communication Technology in recent years has
brought e-payment systems to the forefront of businesses. Hence, several e-payment …

The drive of the work study is essentialised at first to investigate corporate social
responsibility (CSR) awareness impacts on apparent customer satisfaction (CSatf) and …

The Role of Social Media Engagement in Influencing Customer Loyalty in Saudi Banking
Industry Page 1 International Review of Management and Marketing ISSN: 2146-4405 available …

Due to mismanagement alongside poor formulation and implementation of monetary and
fiscal policies, level of economic development in Africa remains low. This study argued that …

Permasalahan dalam penelitian ini bagaimana pengaruh komunikasi social media
engagement dalam menjaga relationship quality dengan para pengguna smartphone …

Marketing academics and practitioners have recognised that customer engagement is an
important tool that enhances the long-term relationships between customers and brands …